tuesday, january 27, 2004
bronzemist
today, reading this article about car colors:
Cars across the industry have just begun a transition period between neutral and bolder colors, Mr. Webb said. It is a moment of silvery blends named Cappuccino Frost and Light Bronzemist Metallic.
bronzemist? huh? oh…bronze mist? still, huh?
a quick google search yields:
so in familiar terms, bronze-mist is approximately #660. but that’s the scarf industry’s bronzemist. is the car industry’s bronzemist different?
well, this is “light bronzemist”, or approximately #baa. it looks vaguely bronze-colored, so now i understand the bronze bit. but mist? is it a low-density mist or a pale mist? isn’t bronze a solid, anyway? after all this research, i don’t know.
i propose that we reclaim this odd word. specifically, through my new religion/political stance: bronzemism (accent on the ze, or on the em if you like). adherents are known as bronzemists. beliefs held: britta’s advertising rants are worth reading to the end.
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